With the latest season of "House of Cards' recently released, many viewers' eyes turned to Netflix to see what Frank Underwood - the man of dubious morals and questionable political practices - would do next. Kevin Spacey's character does present a lot to talk about, but it is the delivery model of the show that is interesting from a business context. TV industry observers are still debating whether releasing every episode of a season and letting viewers "binge watch" is a good move in the long term. However, the record high viewership numbers the show has brought in so far seem to indicate that it is positive - at least in the short term.
A significant portion of marketing strategy has shifted toward being customer-centric, emphasizing the relationship between a business and its target audiences rather than just the high quality of products and services. This trend is exemplified in the e-commerce arena by the growing importance of personalization as well as targeted deals. However, according to Forrester principal analyst James McQuivey, organizations need to take things further to build "the ultimate customer relationship."
Business technology evolution can be a double-edged sword if large-scale shifts are not approached with the right mindset. On one hand, adopting new technology often leads to greater efficiency and more productivity. On the other, selecting the best solution for a given task is easier said than done, particularly when considering the extra management burden this places on internal IT teams.