A significant portion of marketing strategy has shifted toward being customer-centric, emphasizing the relationship between a business and its target audiences rather than just the high quality of products and services. This trend is exemplified in the e-commerce arena by the growing importance of personalization as well as targeted deals. However, according to Forrester principal analyst James McQuivey, organizations need to take things further to build "the ultimate customer relationship."
Using technology to build the "ultimate customer relationship"
By
Lightwell | Mon, Jan 27, 2014
COMMENTS
SIGN UP FOR EMAIL UPDATES
RECENT ARTICLES
MOST POPULAR
Posts by Topic
- API (12)
- API Economy (11)
- API Management (22)
- API-Led Connectivity (6)
- Artificial Intelligence (6)
- Aspera (2)
- B2B Commerce (3)
- B2B Integration (192)
- B2C Commerce (1)
- Banking (1)
- Best Practices (1)
- Big Data (4)
- Blockchain (3)
- Business Strategy (15)
- Cloud (53)
- Cognitive and AI (6)
- Cognitive Supply Chain (2)
- CRM (2)
- Data Analytics (7)
- Data Literacy (1)
- Digital Transformation (13)
- Distribution and Logistics (2)
- Ecommerce (42)
- Ecommerce and Order Management (21)
- EDI (18)
- Enterprise Architecture (6)
- ERP (3)
- File Transfer Security (19)
- File Transfer Visibility and Control (1)
- Finance (1)
- Healthcare (2)
- Healthcare IT (2)
- IBM (11)
- IBM Amplify (5)
- IBM Interconnect (1)
- IBM Think (3)
- Industry Resources (34)
- Integration (21)
- IT Outsourcing (17)
- IT Risk Management (13)
- IT Security (85)
- IT Staffing (4)
- Logistics (4)
- Managed File Transfer (41)
- Managed File Transfer Solutions (2)
- Managed Services (16)
- MFT Operational Excellence (3)
- Modernize Your B2B Capabilities (1)
- Modernize Your MFT Capabilities (3)
- Modernizing B2B Integration (5)
- NetSuite (7)
- NRF (1)
- Omnichannel Commerce (46)
- Order Management (68)
- Outsourcing (1)
- Partner Engagement Manager (1)
- Payments Gateway (1)
- Project Management (1)
- Replace FTP (1)
- Retail (42)
- Single Customer View (1)
- Small Business IT (3)
- Software Implementation (2)
- Supply Chain (1)
- Supply Chain Management (265)
- Supply Chain Visibility (8)
- trading partner management (1)
- Transportation Management (3)
- UK (1)
- Warehouse Management (13)