Delivering great B2B customer experiences across channels is a hot topic these days—but without the right technology solutions to bridge the gap between front-office and fulfillment operations, it can be extremely challenging for B2B companies to achieve.
An order management system can play a critical role in harmonizing and optimizing customer- facing processes across a fragmented application landscape. Without the right order management system, many B2B businesses are unable to support their customers’ growing demands for the streamlined, seamless purchasing experience they already enjoy with their B2C transactions.
So, how do you know what to look for in an order management solution? A very reliable source of guidance is Forrester Research. Forrester recently released a new report, The Forrester Wave™: B2B Order Management, Q4 2015.Continue reading