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NRF Retail's BIG SHOW 2016 Wrap Up

By Julie Baker | Tue, Feb 02, 2016

Lightwell team members were among the more than 33,000 attendees at the National Retail Foundation (NRF) Retail’s BIG SHOW 2016 in New York City. The Javits Center exhibit halls, ballrooms, and smaller session rooms were swelled to capacity with retailers, technology vendors, and other industry thought leaders and innovators.

Large conferences can be overwhelming, to say the least, so it’s important to focus on networking and coming away with a few great kernels of knowledge, a connection, or a new way of better meeting the needs of your customers.

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January 'Tis the Season for Retail Returns

By Julie Baker | Fri, Jan 08, 2016

Unhappy Returns

If you’re like most of us, you’re still picking pine needles out of the corners of your family room (if you’ve even taken down your tree, that is), scraping dripped candle wax off your furniture, and you have at least one shopping bag filled with presents to return that weren’t quite right.

Maybe you thought you ordered Women’s size 8 slippers for your 16-year old daughter, but you actually received Men’s size 11. And since you ordered online, now you have to package it up, print out a label, call UPS, etc., etc. Not that I’d know anything about that sort of mistake…

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Defining Omnichannel: Differentiating between Omnichannel, Cross-channel and Multi-channel Commerce

By Julie Baker | Tue, Dec 29, 2015


Set a Goal

When a technology vendor or your own CEO tells you that you need an “omnichannel” solution, do you know what they really mean? This may seem obvious but it’s important to clearly identify your organization’s goals and expectations and make sure everyone is on the same page before moving forward to implement any technology solution. You need to know where you want to go before you can get there.

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Customer analytics: Essential for omni-channel success

By Lightwell | Fri, Jun 05, 2015

Much of omni-channel success depends upon providing an enjoyable end-user experience on the different channels customers are looking to use to connect with your business. However, how can you offer this to your clients if you're unsure about what they want?

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Omni-channel retail expectations and strategies for 2016

By Lightwell | Wed, Apr 22, 2015

It's never too soon to begin examining industry expectations for the top-emerging trends. This year is key for many retailers when it came to instituting new omni-channel commerce strategies, and 2016 will see the continuation of many of these initiatives.

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What does omni-channel really mean and are we ready for it?

By Lightwell | Wed, Mar 11, 2015

It might go by several different names, but the bottom-line concept is the same: Omni-channel (cross-channel or integrated commerce, as it is sometimes known) is something that merchants must be ready for in order to achieve success in the marketplace. But what does it actually mean to be omni-channel ready?

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Omni-channel retail: Tips to ensure successful strategy integration

By Lightwell | Fri, Feb 06, 2015

Customers utilize a range of avenues to connect with and make purchases from industry-leading retailers. From leveraging mobile devices and desktop computers to visiting a company's brick-and-mortar locations, consumer behavior has driven the need for an omni-channel retail approach like never before.

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Top Three Tips for Seamless Omnichannel Retailing

By Lightwell | Wed, Feb 04, 2015

The proliferation of buying across multiple channels has presented both concerns and opportunities for retailers, depending on their systems in place to manage omni-channel retail. For brick-and-mortar stores, there has long been some fear that online shopping would win the hearts and minds of customers through convenience and free shipping deals.

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B2B marketplace: Increasing investments in omni-channel commerce

By Lightwell | Tue, Jan 20, 2015

Study shows B2B suppliers are investing more in omni-channel commerce

According to the recent Forrester report “Building the B2B Omni-Channel Commerce Platform of the Future,” investments in omni-channel e-commerce solutions by B2B manufacturers have considerably risen recently.

Accenture and Forrester Consulting, which carried out the research, noted that more than half - 52 percent - of enterprise buyers plan to make many of their purchases through online platforms in the next three years. What's more is that currently, 49 percent of B2B buyers prefer to carry out their enterprise transactions online. In response to this shift toward online platforms, 83 percent of B2B retailers are upgrading and building out their omni-channel e-commerce resources, or have plans to do so within the next six months.

According to the report, there are several features buyers expect when connecting with their B2B retailers through an e-commerce platform, including:

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U.S e-commerce: A global comparison

By Lightwell | Fri, Jan 16, 2015

E-commerce has become a major market in the U.S., particularly with the influx of retailers striving to enable omni-channel commerce. Although last year's e-commerce sales hit a high note for North America, the rise of global markets, including those in Asia and the U.K., are increasing global competition. 

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