Study shows B2B suppliers are investing more in omni-channel commerce
According to the recent Forrester report “Building the B2B Omni-Channel Commerce Platform of the Future,” investments in omni-channel e-commerce solutions by B2B manufacturers have considerably risen recently.
Accenture and Forrester Consulting, which carried out the research, noted that more than half - 52 percent - of enterprise buyers plan to make many of their purchases through online platforms in the next three years. What's more is that currently, 49 percent of B2B buyers prefer to carry out their enterprise transactions online. In response to this shift toward online platforms, 83 percent of B2B retailers are upgrading and building out their omni-channel e-commerce resources, or have plans to do so within the next six months.
According to the report, there are several features buyers expect when connecting with their B2B retailers through an e-commerce platform, including: