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Shine a Light on Your Customers at IBM Amplify 2016

By Julie Baker | Mon, Mar 21, 2016

Not Just another Conference

IBM Amplify is one of the year’s most anticipated events for companies that are focused on delivering great customer experiences across channels, while improving customer acquisition, loyalty, and profitability. In other words, for you.

Will you be at IBM Amplify 2016 in Tampa May 16-19?

Every company’s greatest assets are its customers, because without customers there is no company.”  ~Michael LeBoeuf

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January 'Tis the Season for Retail Returns

By Julie Baker | Fri, Jan 08, 2016

Unhappy Returns

If you’re like most of us, you’re still picking pine needles out of the corners of your family room (if you’ve even taken down your tree, that is), scraping dripped candle wax off your furniture, and you have at least one shopping bag filled with presents to return that weren’t quite right.

Maybe you thought you ordered Women’s size 8 slippers for your 16-year old daughter, but you actually received Men’s size 11. And since you ordered online, now you have to package it up, print out a label, call UPS, etc., etc. Not that I’d know anything about that sort of mistake…

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Defining Omnichannel: Differentiating between Omnichannel, Cross-channel and Multi-channel Commerce

By Julie Baker | Tue, Dec 29, 2015


Set a Goal

When a technology vendor or your own CEO tells you that you need an “omnichannel” solution, do you know what they really mean? This may seem obvious but it’s important to clearly identify your organization’s goals and expectations and make sure everyone is on the same page before moving forward to implement any technology solution. You need to know where you want to go before you can get there.

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How the Duchess of Cambridge Influences Supply Chains

By Lightwell | Mon, Nov 02, 2015

Consumer Expectations Are Driving the Need for Greater Responsiveness

We’re sure that if you asked a supply chain director how much he was influenced by the Duchess of Cambridge or Cheryl Fernandez-Versini, eyebrows would be raised ever so slightly. They do, however, provide a perfect example of how consumer expectations of immediate satisfaction impact a supply chain.

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How B2B Integration Enables Demand Driven Supply Chains

By Lightwell | Mon, Oct 12, 2015

We’ve all been subject to the vagaries of the weather at one time or another--camping holidays, picnics and Wimbledon are all events that can be made or broken by inclement or unexpected weather. Who can forget the huge floods of late 2013/early 2014 causing large areas of the South West of the UK to become inaccessible?

This got us thinking, if you’re managing a supply chain, especially if you’re thinking about becoming demand driven, what would the business impact of these weather disasters be, and how would a demand driven supply chain cope compared to traditional one?

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Top Reasons to Attend the IBM Commerce Learning Academy in Dublin, Ireland

By Lightwell | Tue, Oct 06, 2015

We’re getting excited about the upcoming IBM Commerce Learning Academy 2015 event in Dublin, Ireland October 13-16. In fact, Lightwell is a Silver Sponsor of this year’s event.

Recently, when a couple of our customers asked us whether or not they should attend, unsurprisingly we responded (enthusiastically) that they should.  We thought we would share some of the reasoning behind this in this post.

Education and Insight

The IBM Commerce Learning Academy agenda has something for everyone--business and technical, deep dive and strategic level.  

For example, in the B2B integration technical sessions, presenters will share customer stories around the planning and issues involved in a B2B integration solution upgrade, as well as how your organization can handle the transformation from small scale integration to a high availability, high volume, multi-protocol environment. (See B2Bi Session 07 (B2BI S 07 in the IBM Commerce Learning Academy Technical Session Guide)).

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B2B marketplace: Increasing investments in omni-channel commerce

By Lightwell | Tue, Jan 20, 2015

Study shows B2B suppliers are investing more in omni-channel commerce

According to the recent Forrester report “Building the B2B Omni-Channel Commerce Platform of the Future,” investments in omni-channel e-commerce solutions by B2B manufacturers have considerably risen recently.

Accenture and Forrester Consulting, which carried out the research, noted that more than half - 52 percent - of enterprise buyers plan to make many of their purchases through online platforms in the next three years. What's more is that currently, 49 percent of B2B buyers prefer to carry out their enterprise transactions online. In response to this shift toward online platforms, 83 percent of B2B retailers are upgrading and building out their omni-channel e-commerce resources, or have plans to do so within the next six months.

According to the report, there are several features buyers expect when connecting with their B2B retailers through an e-commerce platform, including:

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U.S e-commerce: A global comparison

By Lightwell | Fri, Jan 16, 2015

E-commerce has become a major market in the U.S., particularly with the influx of retailers striving to enable omni-channel commerce. Although last year's e-commerce sales hit a high note for North America, the rise of global markets, including those in Asia and the U.K., are increasing global competition. 

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E-commerce sales on the rise, impacting customer fulfillment practices

By Lightwell | Tue, Dec 09, 2014

As more people use their computers and smartphones as their primary shopping tools, online commerce is on the rise. Including holiday sales that are expected to represent a solid increase over last year's, e-commerce sales are forecasted to rise by more than $60 billion in 2014, according to a report by eMarketer.

According to PYMNTS, eMarketer predicted that e-commerce sales will hit $305.7 billion in 2014. This presents a 15.7 percent rise from 2013's $264.3 billion. A driving force behind the leap in e-commerce sales is the significant ascent of mobile shopping. Increasing use of smartphones to browse, research and make purchases will lead to a projected 37.3 percent growth in mobile retail sales, a rise from $42.38 billion in 2013 and just $2.2 billion in 2010 to $58.07 billion. The 1,875 percent growth (yes, you read that right) is fairly staggering, and is illustrative of a dramatic shift in the commerce landscape. 

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Top 4 industry-leading supply chain management practices for the holidays

By Lightwell | Fri, Dec 05, 2014

The holiday season can be a stressful time for just about everyone. However, those in charge of maintaining and managing a company's supply chain can feel more seasonal pressure than the rest of us. These are the folks who ensure that the gifts we've ordered arrive on time, which entails more than many realize. Supply chain managers are under considerable stress with the holiday season approaching. However, by heeding a few tips and planning ahead, these employees can significantly streamline processes and reduce their stress around the winter months.

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