This post is the second of our three-part series, "Why Integration Modernization is Essential for Digital Transformation." See our other posts: Part 1, "Understanding Digital Transformation," and Part 3, "Implementing Modern Integration."
In the first article of this series, Understanding Digital Transformation, we used the examples of Kodak and Xerox; two companies where digital technologies proved devastating. Both struggled to step away from their legacy business while at the same time trying to understand and apply the new technology. Most importantly, leadership struggled to think differently and apply the capabilities to new business models.
For other companies, Digital Transformation is viewed as an opportunity. Let's explore an example of a company embracing Digital Transformation as they try to become the disruptor in their industry.