Meet us in Sunny Tampa for the IBM Smarter Commerce Global Summit 2014


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The (too) long winter is finally coming to a close and that means that the annual gathering of the greatest thought leaders in commerce is just around the corner. So, if you haven’t already, it’s time to mark your calendars for the 2014 IBM Smarter Commerce Summit in Tampa, Florida on May 13-15.

Whether you’re an alumnus of the conference, are planning to attend or are hearing about it for the first time – you can be sure that IBM will deliver a high quality experience and positive return for everyone attending the event. If you’re an industry practitioner, technical or business leader and wish to benefit from education, networking and insight into the future of all things commerce; then this would be an excellent conference for you.  Our team certainly looks forward to it every year, and we’re thrilled to be a Silver sponsor at this year’s Summit. 

Who should go?

The annual conference welcomes current and prospective IBM Clients, Business Partners and IBM employees serving in diverse job functions such as marketing, IT, e-commerce, customer service, procurement and more. The attendee list year after year includes everyone from supply chain management leaders to CMOs to IT leaders to e-commerce leaders. This year’s conference is expected to attract more than 3,500 business and technology leaders from around the world as speakers, attendees and exhibitors.

Who will be there?

The conference is among the largest global gathering of experts and industry insiders working together to discover new solutions to today’s most complex digital commerce challenges. Last year’s conference included executives and associates from companies such as JPMorgan Chase, Wells Fargo, American Express, PayPal, Fossil, Ann Taylor, Macy’s, Target, Nike, CVS Caremark, Costco, Ford, Adobe and more. The Tampa conference will be the only Smarter Commerce summit this year (versus separate North America and EMEA conferences) and will be the global event for both domestic and international attendees.

What’s on the agenda?

describe the imageThe foremost companies and individuals across industries such as finance, retail, B2B, healthcare, manufacturing, technology and more will share how Smarter Commerce solutions are giving them a competitive edge in breakout sessions, forums, exhibits and keynote speeches.

In an exciting announcement, IBM has revealed that this year’s keynote speaker will be actor and Academy Award-winning filmmaker Ron Howard. Howard will be speaking on how to turn “ordinary moments into extraordinary ones.” Howard, in addition to directing and producing films, has immersed himself in brand storytelling – a main theme of this year’s summit.

 IBM has also announced that they will be hosting a conference after-party featuring the Barenaked Ladies!


Why should I go?

With IBM’s smart segmentation of the conference into “tracks,” you’ll get an experience tailored to you, your goals and your industry. You will be able to personalize your conference schedule based on what you want to learn and leverage. Attending the Smarter Commerce summit will also enable you to:

  • Select from over 150 business-focused and technical breakout sessions that will reveal he newest industry insights, trends and strategies that will help you gain a competitive edge.
  • Network and strategize with some of the brightest business and technical minds among the top companies around the globe.
  • Access the knowledge and extensive experience of experts at IBM and their partners and interact with them face-to-face.
  • Hear leading industry speakers on topics such as omni-channel commerce and e-commerce, B2B integration and file transfer, marketing automation and analytics, social media, and supply chain management.
  • Interact with and learn from industry analysts and members of the media.

Visit us!

Oxford Consulting Group is hosting an exhibit and is a Silver sponsor at this year’s event. Please be sure to visit our booth to ask questions, exchange ideas, speak about IBM Smarter Commerce solutions and services or to simply chat!  Some of our most senior and extremely knowledgeable team members will be there.  As the agenda for Smarter Commerce develops, we’ll have more news to share about our involvement in future blog posts.

Where is it?

IBM Smarter Commerce Global Summit 2014 will be held at the Tampa Convention Center, a 600,000 square foot facility that overlooks Tampa, Florida’s scenic waterfronts and the skyline, just a short drive from the Tampa Airport.

Interested? You can learn more about the Smarter Commerce Global summit on IBM’s website at

Follow the conversation leading up to the event on Twitter with the hashtag #SmarterCommerce and check Lightwell's for more news and announcements!