For B2B or B2B-like organizations that run a corporate eCommerce platform, the time of captured customers and “traditional” site features/functionality has passed. B2B eCommerce sites are the new B2C. The new customers (buyers) have high expectations during their visits. With the rise in available purchasing option for these buyers, including large scale alternative platforms like Amazon Business, no account should be considered a safe (“captured”) customer.
The key to continued sales and growth for B2B eCommerce sites requires embracing the lessons learned and strategies from B2C companies. For B2B organizations looking to modernize their eCommerce activities, several key concepts can help start this conversation.Continue reading