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How the Duchess of Cambridge Influences Supply Chains

By Lightwell | Mon, Nov 02, 2015

Consumer Expectations Are Driving the Need for Greater Responsiveness

We’re sure that if you asked a supply chain director how much he was influenced by the Duchess of Cambridge or Cheryl Fernandez-Versini, eyebrows would be raised ever so slightly. They do, however, provide a perfect example of how consumer expectations of immediate satisfaction impact a supply chain.

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