IBM Amplify 2017 kicks off next week, and we're excited to be participating again as sponsors and presenters.
For one of our sessions, we've teamed up with John Stelzer, IBM Senior Omni-channel Strategist, to share insights gained from comprehensive research on the topic of omnichannel retail. This includes several studies:
- IBM Consumer Expectations Study, which covers what consumers expect
- IBM 2016 Customer Experience Index, which describes how retailers are actually doing
- IBM/Aberdeen Group 2016 InBalance Retailer Survey, which describes how retailers think they're doing
This session offers a rare opportunity to hear correlations and comparisons between these studies, see what's most important to consumers today, understand what has changed in recent times, and (if you're part of a retail organization) assess how your capabilities compare to other retailers.
If you're attending IBM Amplify, read on to learn more about this session and add it to your agenda. We hope to connect with you at Amplify and see you at the session!Continue reading