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Using technology to build the "ultimate customer relationship"

By Lightwell | Mon, Jan 27, 2014

A significant portion of marketing strategy has shifted toward being customer-centric, emphasizing the relationship between a business and its target audiences rather than just the high quality of products and services. This trend is exemplified in the e-commerce arena by the growing importance of personalization as well as targeted deals. However, according to Forrester principal analyst James McQuivey, organizations need to take things further to build "the ultimate customer relationship." 

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