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IBM Amplify Spotlight: Are You Causing Your Customers to Shop Elsewhere?

By Lori Angalich | Fri, Mar 17, 2017

IBM Amplify 2017 kicks off next week, and we're excited to be participating again as sponsors and presenters.  

For one of our sessions, we've teamed up with John Stelzer, IBM Senior Omni-channel Strategist, to share insights gained from comprehensive research on the topic of omnichannel retail. This includes several studies:

  • IBM Consumer Expectations Study, which covers what consumers expect
  • IBM 2016 Customer Experience Index, which describes how retailers are actually doing
  • IBM/Aberdeen Group 2016 InBalance Retailer Survey, which describes how retailers think they're doing

This session offers a rare opportunity to hear correlations and comparisons between these studies, see what's most important to consumers today, understand what has changed in recent times, and (if you're part of a retail organization) assess how your capabilities compare to other retailers.  

If you're attending IBM Amplify, read on to learn more about this session and add it to your agenda.  We hope to connect with you at Amplify and see you at the session!

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IBM Amplify Spotlight: DHL Shares the Formula for World Class Fulfillment

By Lori Angalich | Thu, Mar 16, 2017

We're excited to be presenting at IBM Amplify with our customer, DHL eCommerce and our partner, IBM on the topic of omnichannel order management and fulfillment. If you're attending Amplify, we hope you'll add this to your agenda. 

The session is timely because today DHL eCommerce announced the expansion of their e-Commerce Fulfillment solution in the US.  This solution enables retailers to accelerate fulfillment and delivery without increasing costs, which has been a challenge for most retailers due to the required capital and complexity.

The quote contained in the announcement provides an excellent background for our session on Wednesday morning:

“The e-commerce market in the U.S. is estimated to have grown by 15.6% in 2016 with sales topping $531 billion1, and increasingly e-tailers are seeking fulfillment solutions to enable an omni-channel experience for end consumers,” said Lee Spratt, CEO DHL eCommerce Americas, “We see a huge demand from U.S. e-commerce players needing best-in-class e-commerce logistics solutions and we’re expanding our capabilities to support these growing demands."

The Amplify session will provide detail on how the solution helps retailers improve their omnichannel commerce operations and the customer experience. If you're heading to Amplify, read on to learn more about the session and add it to your calendar.  

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10 Great Reasons to Attend IBM Amplify 2017

By Lori Angalich | Wed, Mar 01, 2017

IBM Amplify 2017 is one of the year's most anticipated events for eCommerce, marketing and supply chain professionals who want to leverage the latest technologies to improve customer experiences, engagement, acquisition, and loyalty.  

This year's event is bound to be best yet. It will be held in Las Vegas at the MGM Grand from Monday, March 20 through Wednesday, March 22. Once again, Lightwell will be an IBM Amplify sponsor, will be participating in Solution Expo, and will be presenting in multiple breakout sessions.  For those of you planning to attend IBM Interconnect, you'll recognize that the conference is happening at the same time, just a couple of properties away. 

While there are so many reasons that we enjoy attending the IBM Amplify conference, we wanted to share 10 of our favorites for 2017 (in no particular order).

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Omnichannel Order Orchestration: Increase Visibility, Efficiency and Customer Satisfaction

By Lori Angalich | Thu, Jul 28, 2016

Q&A with Alora Chistiakoff, Director of Commerce Services at Lightwell

We caught up with Alora Chistiakoff to discuss the challenges retailers are facing and the best practices around omnichannel order management and fulfillment. Here is a summary of what we discussed. 

  • What are the challenges to fulfilling orders across multiple locations?

Alora:  For retailers, there’s rarely one single source of truth for inventory information. There’s inventory from the store (in a POS), warehouse (in a WMS), drop ship inventory (in purchase orders), in-transit, on-order, on-demand, etcetera. To accurately understand fulfillment options, all of these pieces must be brought together into a single source, such as an order management system.

The real-time nature of this information is particularly important for retailers. A given warehouse might not be able to fulfill an order during a morning wave, but could put everything in place to ship the order later that afternoon.

They must quickly decide which is more important: getting the order out from the closest distribution center in the afternoon, or sending it in the morning from a location farther away at a higher shipping cost. Having sophisticated order orchestration capabilities is critical for this.

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NRF Retail's BIG SHOW 2016 Wrap Up

By Julie Baker | Tue, Feb 02, 2016

Lightwell team members were among the more than 33,000 attendees at the National Retail Foundation (NRF) Retail’s BIG SHOW 2016 in New York City. The Javits Center exhibit halls, ballrooms, and smaller session rooms were swelled to capacity with retailers, technology vendors, and other industry thought leaders and innovators.

Large conferences can be overwhelming, to say the least, so it’s important to focus on networking and coming away with a few great kernels of knowledge, a connection, or a new way of better meeting the needs of your customers.

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January 'Tis the Season for Retail Returns

By Julie Baker | Fri, Jan 08, 2016

Unhappy Returns

If you’re like most of us, you’re still picking pine needles out of the corners of your family room (if you’ve even taken down your tree, that is), scraping dripped candle wax off your furniture, and you have at least one shopping bag filled with presents to return that weren’t quite right.

Maybe you thought you ordered Women’s size 8 slippers for your 16-year old daughter, but you actually received Men’s size 11. And since you ordered online, now you have to package it up, print out a label, call UPS, etc., etc. Not that I’d know anything about that sort of mistake…

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Defining Omnichannel: Differentiating between Omnichannel, Cross-channel and Multi-channel Commerce

By Julie Baker | Tue, Dec 29, 2015


Set a Goal

When a technology vendor or your own CEO tells you that you need an “omnichannel” solution, do you know what they really mean? This may seem obvious but it’s important to clearly identify your organization’s goals and expectations and make sure everyone is on the same page before moving forward to implement any technology solution. You need to know where you want to go before you can get there.

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Customer analytics: Essential for omni-channel success

By Lightwell | Fri, Jun 05, 2015

Much of omni-channel success depends upon providing an enjoyable end-user experience on the different channels customers are looking to use to connect with your business. However, how can you offer this to your clients if you're unsure about what they want?

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Omni-channel retail expectations and strategies for 2016

By Lightwell | Wed, Apr 22, 2015

It's never too soon to begin examining industry expectations for the top-emerging trends. This year is key for many retailers when it came to instituting new omni-channel commerce strategies, and 2016 will see the continuation of many of these initiatives.

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What does omni-channel really mean and are we ready for it?

By Lightwell | Wed, Mar 11, 2015

It might go by several different names, but the bottom-line concept is the same: Omni-channel (cross-channel or integrated commerce, as it is sometimes known) is something that merchants must be ready for in order to achieve success in the marketplace. But what does it actually mean to be omni-channel ready?

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