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NRF Retail's BIG SHOW 2016 Wrap Up

By Julie Baker | Tue, Feb 02, 2016

Lightwell team members were among the more than 33,000 attendees at the National Retail Foundation (NRF) Retail’s BIG SHOW 2016 in New York City. The Javits Center exhibit halls, ballrooms, and smaller session rooms were swelled to capacity with retailers, technology vendors, and other industry thought leaders and innovators.

Large conferences can be overwhelming, to say the least, so it’s important to focus on networking and coming away with a few great kernels of knowledge, a connection, or a new way of better meeting the needs of your customers.

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Omni-channel retail: Tips to ensure successful strategy integration

By Lightwell | Fri, Feb 06, 2015

Customers utilize a range of avenues to connect with and make purchases from industry-leading retailers. From leveraging mobile devices and desktop computers to visiting a company's brick-and-mortar locations, consumer behavior has driven the need for an omni-channel retail approach like never before.

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IBM at the National Retail Federation convention: Customer analytics for omni-channel success

By Lightwell | Wed, Jan 14, 2015

This week is the National Retail Federation's annual convention, nicknamed "Retail's BIG Show," and for good reason. This is one of the largest gatherings of the biggest names in the retail industry, including service providers and experts from omni-channel, e-commerce, B2B commerce and other sectors.

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Omni-channel commerce: 24-hour shopping crowd

By Lightwell | Mon, Nov 03, 2014

With the holiday shopping season almost upon us, it's time for the yearly speculation on what retailers are preparing to do to woo customers. Over the last few years, we've seen a shift from a focus on discounts and deals to approaches that concentrate on availability. Much was made of last year's decision by many retailers to stretch Black Friday hours well into Thanksgiving Day, and whether you're praising the companies for the decision to give customers more choice or lamenting the intrusion of the shopping world on a family day, it's safe to say that hours aren't likely to contract anytime soon. 

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Getting over common hurdles in omni-channel commerce

By Lightwell | Mon, Jun 16, 2014

Omni-channel commerce is the way of the future for both brick-and-mortar and digital selling, but it can be hard to conquer. Hurdles abound as companies and supply chains make the transition from a single or siloed selling strategy to one that fully integrates both physical and virtual vending. What is needed is not simply an expansion of current strategies to encompass digital stores and expanded order and inventory chains. A company that wants to optimize its omni-channel commerce investment must address some fundamental transformations. 

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A problem-solution approach to a successful omni-channel commerce strategy

By Lightwell | Fri, Apr 25, 2014

For many organizations, omni-channel commerce success still seems like a dim light at the end of a long tunnel. No matter how far removed a company's operations strategies and technology platform are from an optimal e-commerce effort, however, the light continues to gleam. Despite the barriers, retailers know that omni-channel commerce is vital if they expect to thrive in today's digital landscape.

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Keeping up with the 'Omnis': Overcoming challenges in omnichannel retailing

By Lightwell | Wed, Apr 16, 2014

The omnichannel retail experience may be the future of the consumer marketplace, but many vendors are having trouble getting out of a legacy approach. Unlike more surface-level changes in selling strategies, establishing a viable omnichannel retail platform is more than simply developing a marketing campaign or tweaking technology. In order to keep up with and outdistance competitors by delivering a consistently meaningful customer experience, organizations need a comprehensive approach.

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Can retailers keep up with the demands of omni-channel commerce?

By Lightwell | Mon, Apr 14, 2014

As a sweeping transformation in the way retailers do business, omni-channel commerce was bound to produce some growing pains. However, it is fast moving past the "hype" stage. The early adoption stage is always fraught with roadblocks, and the organizations that lead the charge end up bearing the brunt of the hiccups. There's less of a likelihood that a company can ride the first wave of implementation to a significant competitive advantage.

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Omni-channel commerce: Why half-baked strategies won't work

By Lightwell | Mon, Mar 10, 2014

An effective omni-channel commerce system is something a company can't simply fake. One side effect of rapid technological and strategic shifts in enterprise environments is that some organizations (not naming names, of course) "talk the talk" without "walking the walk." It's not hard to find companies talking up their success in the cloud when their actual investment is limited to Gmail and Dropbox. There are many companies that push technological prowess as fundamental to their business model but still have their office Internet cut out all the time. In both of these scenarios there is some wiggle room. A business doesn't have to practice exactly what it preaches.

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IBM study: Consumers willing to give personal data in exchange for value, experience

By Lightwell | Wed, Jan 29, 2014

The amount of data created in the world is sometimes astounding. For instance, consider Rutgers University professor Michael Lesk's estimation that 12,000 petabytes of information - including online and offline media - existed in the world in 1997. This may seem like an impressive number at first glance, but Lesk also contended that storage technology would advance so rapidly that the world's ability to store that data would outpace the amount of information created. 

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