Application programming interfaces (APIs) are changing the ways companies do business. From integrating deeply with legacy backend systems to pulling in new data sources, organizations are finding new uses for existing data—and with it, more opportunities for revenue.
As the Internet of Things (IoT), omnichannel strategy, and hybrid cloud continue to evolve, APIs will be the glue that holds systems together and the key that simultaneously unlocks the door to opportunity.
Many organizations are looking to APIs to solve their integration challenges and move toward a more digital organization. According to MuleSoft’s Connectivity Benchmark Report, 72 percent of enterprises already have an API strategy−and generating revenue is the top priority.
As your organization moves forward with its own API strategy, it may help to draw inspiration from some of the most forward-thinking companies already leveraging APIs to better serve customers, employees, and partners—including the world’s most popular music streaming service, a logistics company that needed to serve a new market efficiently, and a retailer that needed to create better in-store and online experiences for customers.Continue reading