The Need for Speed and Greater Responsiveness
There’s no question that the speed of business is increasing. Meeting customers’ escalating expectations places extreme pressure on companies to improve top line revenue, respond to customer and partner demands, and reduce costs. For many companies, the infrastructure just isn’t there to support this level of speed and responsiveness.
This underlying need for speed is one of the main reasons why companies are investing in their B2B integration initiatives. In fact, according to Aberdeen Group research, the number of leaders engaging in a B2B integration initiative has more than doubled in percentage over the last few years.
These B2B integration initiatives are focused on removing barriers and improving communication and collaboration between suppliers and customers. This is not only to meet customer expectations, but to improve processes, minimize delays, and ultimately improve visibility across supply chain. All of this drives strategic advantages.
We recently interviewed Bryan Ball, Aberdeen Group Vice President and Group Director, Supply Chain Management, on this topic to produce an eight-part video series entitled B2B Integration and Collaboration: The Leader's Advantage.