Business integration success is inseparable from a company's ability to manage data and ensure quality information when diverse platforms have been unified into a single solution.
In an interview with IT Business Edge, industry expert Jim Harris explained many companies simply send business integration plans to the IT department and tell them to make the various applications work together.
However, this focus on technology, while adequate for application functionality, neglects the essential nature of data and limits the potential of any business integration strategy, Harris said.
Data is critical to business integration because companies often store information about the same customer in multiple programs. This is especially prevalent in organizations with multiple branches and departments running different application suites.
According to Harris, integrating these platforms simply brings the technology together and does not deal with redundant data in each system. As a result, the new, integrated platform may not recognize customers properly, he told the news source.
In most business settings, poor data quality can severely limit a company and lead to significant errors, while high caliber data can foster an environment of growth, CTO Edge reports. As a result, companies need to deploy systems that help them trust data, especially when using unified platforms.