Consumers around the world are increasingly going virtual when doing their shopping, using mobile devices in place of physical shopping carts. However, according to a new Forrester Research report, tablets give ecommerce a "real-world feel."
While already forecasted to remain strong, ecommerce could receive a big boost from the experience of shopping on tablets, such as Apple's iPad or the Samsung Galaxy Tab, according to Forrester. That's because, unlike smartphones, tablets offer a similar experience to flipping through an actual catalog, the report stated.
"We have always capped e-commerce at 10 to 15 percent of total retail sales, but this potentially has the capability of really expanding e-commerce much beyond that," Sucharita Mulpuru, an ecommerce analyst at Forrester, said, according to the New York Times.
For retailers, the report stated, tablets offer a means for showing off their products in a traditional manner while still leveraging new technology.
Both mobile and ecommerce are on the rise and directly affecting supply chain community management, according to experts. In fact, a recent report from IT in Retail revealed that U.K. firms plan to make both mobile and ecommerce top investment priorities this year.
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