Historically, enterprise applications and tools often operated independently, offering unique information and benefits to different aspects of the business model. Tools such as enterprise resource planning solutions and customer relationship management technology were often two separate applications that provided information and reporting capabilities, but did not operate as part of a cohesive unit.
As a result, connecting the information from each application and gaining actionable insight required an extra step of combining the data and reporting on the findings.
With the birth of social media and mobile technology, as well as other innovations, companies are looking to business integration tools to combine operations and information from each application for more unified reporting and accessibility. Businesses are using integration technology to connect customer relationship management solutions with enterprise resource planning solutions and other technologies at a rapid pace.
By joining these applications and services into a consolidated platform, managers in all departments have access to the same information and reporting in a central location. Changes can be made instantly, keeping all branches of the company updated with the latest information. This accelerates decision making and improves productivity.
"A lot of organizations have started to understand that having point solutions has limited value," said Danny Estrada, CRM practice director. "There is a desire to have end-to-end business solutions that handle everything from ERP to CRM. That is what is keeping us busy."
Integration from end-to-end
Estrada told Search IT Channel that companies of all industries are looking to improve the return on investment of enterprise resource planning tools and customer relationship management technology through integration solutions. Business integration technology increases the value of investments in these solutions and applications by capturing the benefits of each tool as well as the combined perks realized when the technology joined.
As companies are facing large volumes of data that must be collected, analyzed and reported on, the need to consolidate IT operations and applications has become apparent. By joining the operations and services of vital applications, companies are boosting data effectiveness by increasing the capabilities of enterprise networks without investing in a new solution. Storing files, spreadsheets and other content on a consolidated platform is increasing accessibility to information across all departments. Making the information and data analysis capabilities available to all managers will enhance decision making, drive collaboration and encourage innovation.