On a near-weekly basis, the hit NBC sitcom the Office routinely pokes fun at the fact that the fictional Dunder-Mifflin is a company that sells paper in an increasingly technological world. However, Ohio-based Mohawk Fine Papers has demonstrated that even an organization that peddles paper can show a little tech savvy.
According to a Computerworld report, Mohawk, which produces and sells high-quality paper, recently began offering its products through Amazon.com. In order to handle an expected increase in purchase orders, the company also worked to reinvent its business integration strategy by focusing on cloud computing.
Now, all of Mohawk's B2B integration systems are run online and merged with its on-premise platforms through cloud-based business integration solutions. In all, it has set up more than 100 B2B connections through the cloud during the past 18 months, Computerworld reported.
"The model has allowed Mohawk to quickly and inexpensively set up new business relationships without worrying about the technical details, producing new revenue opportunities and millions of dollars in cost savings," the report stated.
Mohawk vice president of IT Paul Stamas told the news provider that the new integration strategy only cost the company $1,000 to get going. With no on-premise hardware or software investments required, it was able to implement the strategy much more quickly than had it traditional B2B tools, Stamas said.
"If it costs us $1,000 to try something why not try it? If it doesn't work we just throw it away," he told the news provider.
But that's not something the company will have to worry about evidently, as the cloud-focused integration platform has already provided a high return on investment, and then some. Stamas told Computerworld that selling products on Amazon "generated tens of thousands of dollars in revenue immediately."
That's good news for a company with 725 employees, $300 million in revenue and a product that hasn't changed much during the past two millenia.
Mohawk certainly isn't alone among companies that have deployed the cloud or plan to do so in the near future. A recent Frost & Sullivan reported predicted continued stellar growth for the cloud market, as the firm's researchers said 39 percent compound annual growth is a realistic expectation for the next four years in the Asia-Pacific region alone. By 2015, they said, the cloud market will top out at $5.8 billion in that part of the world.