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The Lightwell Business Technology Blog

Articles and Resources Focused on Ecommerce, Supply Chain Management, B2B Integration and Collaboration, Managed File Transfer and More

What direct e-commerce on Twitter means for your business

Posted on Mon, Sep 22, 2014

Twitter is known for its constant innovation in the effort to improve its user experience, so it's no surprise that rumors of it offering shopping services are beginning to fly in earnest. The Next Web's Jon Russell reported on a tweet sent by one user that contained a screenshot of a new setting labeled "Payment & shipping." Clicking on it didn't do anything - yet - but in any event, it's likely a sign of shopping to come on one of the world's largest social networks. As Twitter seeks to expand its service offerings, it's a good moment to reflect on the increasing overlap between e-commerce and social media.

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Tags: omni-channel

E-commerce: What do your customers want to hear?

Posted on Wed, Sep 17, 2014

As the reliably hilarious comedian Steve Martin once said: "Some people have a way with words, and other people...oh, uh, not have way." Point being, there's a right way to say something - and a whole lot of wrong ways. This is especially true in the business world, and particularly pertinent for customer interactions. A deft description or articulate message can sway a customer toward your product or presentation, while even one word out of place can lead to head-scratching - or worse, irritation. It's important to understand how the words we use have a profound effect on the way customers perceive brand strategies, and that there needs to be real meaning communicated in everything - from an email subject line to product descriptions and the fine print. 

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Tags: Customer Relationship Management, CRM, NetSuite

3 trends shaking up the B2B integration process

Posted on Mon, Sep 15, 2014

Success in the business world is highly dependent on adapting to the times, and in few areas of enterprise operation is this more true than in B2B integration. While B2B integration is not a fledgling concept, many of the trends affecting how businesses interact and optimize shared processes are in the midst of a drastic shift. Many companies are finding that they need an entirely new approach to B2B integration.

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Don't be a bad Yelp review: How to improve your customer relationship management

Posted on Thu, Sep 11, 2014

The Internet was abuzz recently with the curious tale of the Union Street Guest House, a small, vintage hotel in upstate New York that generated a firestorm of negative consumer attention with a policy that allegedly charged guests $500 for posting a negative review. The spot, a popular destination for wedding participants, reportedly sent a statement to guests reading, in part, that "every negative review placed on any internet site by anyone in your party," according to The Independent. Needless to say, people were upset, and responded by driving down the hotel's Yelp rating and leaving comments encouraging future guests to look elsewhere.

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Tags: Customer Relationship Management, CRM, NetSuite

Omni-channel commerce and the warehouse management system imperative

Posted on Mon, Sep 08, 2014

Omni-channel commerce is having a profound impact on virtually every aspect of enterprise supply chains, from front-end customer fulfillment strategies to back-end order management concerns. It's important that companies have high-performance, sophisticated systems to handle the rising number of variables contained in every supply chain transaction, in order to deliver to customers the heightened level of service and product availability they increasingly expect. Warehouse management is at the focal point of these efforts, as companies revamp warehouse management processes in order to make them better serve overall objectives.

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Break out of warehouse silos with omni-channel solutions

Posted on Fri, Aug 29, 2014

Warehouse operations have traditionally been siloed from the majority of other enterprise departments. Even in retail environments, warehouses were once largely considered sources of inventory with no real connection to day-to-day processes other than stocking new or sold-out products. With the ever-increasing importance of e-commerce, however, that view is no longer viable.

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How managed file transfer solutions ensure PCI compliance

Posted on Wed, Aug 27, 2014

Compliance with regulatory standards for data management can be a difficult task for any organization, but it can be especially hard for stakeholders in vast supply chains. Standards continue to get stricter as legacy iterations are proven ineffective, and for many businesses, maintaining pace, not only with regulatory pressures but with information security, is daunting. Managed file transfer, however, provides the level of system-wide support and proactive protection that companies need to ensure that they will be insulated from compliance-related sanctions.

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3 ways your company can benefit from cloud-based B2B integration services

Posted on Mon, Aug 25, 2014

For companies looking to build deeper, more meaningful relationships with business partners, it's time to look to the cloud. B2B integration challenges have risen in recent years, as the explosion of data, diversification of markets and concern over security have added complexity to the process of establishing and maintaining successful partnerships. The cloud has proven its worth as a solutions framework for businesses desiring to grow more scalable, responsive and adaptable, and companies can realize the same benefits in their own relationships if they rely on cloud-based B2B integration techniques. Here are three ways that your company can benefit from leveraging enterprise partnerships through the cloud:

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Omni-channel commerce: Mind the gaps, take control

Posted on Fri, Aug 22, 2014

Omni-channel commerce has risen to prominence in recent years, and it's at the focal point of most retailers' selling and customer engagement strategies going forward. Despite the growth of omni-channel commerce, there are still many kinks that need to be worked out, and many businesses struggle to grapple with such drastic shifts in their approach. The surrounding confusion can give rise to some gaps in thought and action in omni-channel commerce, which can be difficult to overcome if an organization is just getting its feet wet in the centralized world of digital retail. It's important to understand how inaction can grow and solidify, putting organizations at a disadvantage when they try to adapt systems that have long stagnated.

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Solving information security problems with managed file transfer and employee awareness

Posted on Wed, Aug 20, 2014

In the wake of the record-breaking leak of 1.2 billion user names and passwords by a Russian hacking gang, information security concern is at an all-time high. Every member of the enterprise, from the C-suite to the mailroom, has to be on high alert about the many ways in which corporate information can be compromised and sensitive data can be exploited. Cybercriminals continue to refine and improve their methods, targeting organizations in large supply chains and high-risk industries especially for the potential vulnerabilities that may lie undiagnosed within their expansive networks. 

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